Korn Hynes Communications

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Korn Hynes Communications

Let's just say we're a high-energy group of advertising strategic marketing fanatics located in Morristown, NJ and Wellesley, MA. Working within lightning strikes of New York and Boston, we combine lives of suburban bliss with the opportunity to partner with an exciting and diverse client base from Fortune 100 companies to innovative start-ups. We have a wall full of awards. A roster of happy clients. And a burning desire for more.
Best of all, we never forget that we exist to help dynamic brands inspire their consumers to take action. By listening to your customers, your competitors and the blogosphere, we continually evolve better ways to reach and cultivate your markets. Our data-driven creative maximizes your ROI and creates lifetime value for your customers.
At Korn Hynes, customer-centricity rules. This means you. And your consumers.

John Hynes

Writer/songwriter/singer/guitarist John Hynes lives and breathes creativity. As a partner, creative director and marketing strategist at Korn Hynes, John has been creating award-winning advertising for over 20 years. He's developed successful branding and marketing strategies for, among others, Atlantic Mutual Insurance, Lucent Technologies, Seton Hall University, Rutgers University, Gerber Foods, Novartis and American Express.
John has won numerous creative awards, including Tellys (TV), Silver Microphones (radio) and awards for print advertising. John is a member of the American Society of Composers, Authors and Publishers (ASCAP) and a published author, with pieces appearing in The New York Times and Advertising Age. John serves on the Boards of the Colonial Symphony and Wired Safety, the world's largest Internet safety organization. He is a graduate of Seton Hall University and has done post-graduate work at The New School, the School of Visual Arts and Rutgers University.

Andy Korn-Hauschild

Andrea Korn-Hauschild's spark and sparkle light up Korn Hynes with joy and enthusiasm. But don't let Andy's beguiling charm, high energy and sense of fun fool you. As founding partner and president of Korn Hynes, she's spent two decades lending her abundant marketing savvy to high profile Fortune 500 corporations, fast-track start-ups like ESC Medical, and blue chip clients like Hilton Hotels, Lucent Technologies, Morristown Memorial Hospital and Somerset Hills Bank.
Andy served an accomplishment-filled term as co-president of the American Women in Communications (NJ chapter). She's an active member of the Business Marketing Association. And she does pro bono fundraising for a growing NYU campus organization. Andy did both her undergraduate and graduate studies at Boston University.

Susan Wernick

Susan Wernick is Korn Hynes' vice president of strategic marketing and our resident market research wonk. Susan came to us from a senior position at the multichannel marketing firm, Marketsmith. She has over 15 years in marketing, communications and advertising in B2B, B2C and non-profit industries. Susan has vast experience in multichannel marketing, multimedia communications and market research for industries as diverse as multinational shipping, retail, manufacturing, charitable and theological institutions, and food.
Our clients are in awe of Susan's expertise in research and analysis, strategic planning, on- and off-line direct marketing and advertising, public relations, Web development, writing, video production, event planning/execution and fundraising. Susan authored an authoritative paper for the DM News Reference Guide, which reported the results of her multi-industry, cross-channel customer experience research. A nationally respected star among her direct marketing peers, Susan has contributed articles and groundbreaking insights on topics such as mobile marketing, affiliate marketing, personas and customer-centricity, and postal reform.
Susan earned her BA in Psychology at Rutgers University, and earned a Rutgers certificate for intensive, accelerated business training, including primary research on visual perception and fieldwork in psychology and ophthalmology. Susan has a keen interest in politics and contemporary history; her research into the Oklahoma City bombing has been widely published and publicly recognized.

Philip Palma

Senior Art Director Phil Palma mixes salty wit with a serious work ethic and conceptual brilliance. For over 20 years, Phil's limitless creativity has provided clients with sophisticated visual marketing and advertising concepts.
From brand identity and promotional materials to TV and New Media, Phil's award-winning designs have enlivened and enriched clients in fields as diverse as pharmaceutical, education, automotive, retail, technology and telecommunications with names such as Pfizer, Sony, New York Life, Warnock, Volvo, AT&T, Gerber, Novartis and Seton Hall University. Phil is also a world-class illustrator with works featured in TIME Magazine, The Atlantic [Monthly] and Popular Science.

Michael Levine

Michael Levine's rollicking good nature disguises the 25 years of real estate and retail experience that he brings to the Korn Hynes partnership team. Michael is partner of our Korn Hynes Levine Real Estate Division. Concomitantly, he is President of Epstein's Land Company, responsible for an award-winning urban redevelopment project in Morristown.
In the retail arena, Mike has held senior positions at Macy's New York and Liz Claiborne and was President of M. Epstein's, a chain of high-end department stores. Michael is a graduate of Tulane University, y'all, with degrees in Business Marketing and Fine Art. His post-graduate work in Urban Planning and Design was done at New York University.

Luise "Chi Chi" Cahill

Chi Chi Cahill keeps our Wellesley, MA office humming as head of Korn Hynes' Boston affiliate. A devout and accomplished generalist, Chi Chi has over two decades of experience in advertising, marketing communications and public relations. She has served as, variously, account supervisor, creative director, copywriter and TV producer earning her virtual sage status in our industry.
Chi Chi has won numerous awards for creative work in television, print and collateral for clients ranging from real estate, biotechnology, entertainment, education and insurance, to financial services, healthcare and retail. Chi Chi has been an on-screen/voice-over talent, print model and public speaker. And in another life, she was a case writer in interpersonal behavior at Harvard Business School. Chi Chi studied English literature on a graduate level at Oxford, Harvard and Boston College. Her BA in English Literature is from Tufts, where she was Class Poet. Chi Chi's fiction, non-fiction and poetry have appeared in Yankee Magazine, Bride's Magazine (Conde-Nast) and other periodicals.

Branding

At Korn Hynes, our sunny disposition turns wonkishly earnest when we develop branding/marketing communications campaigns and other crucial marketing tools that accommodate our clients' needs for today and anticipate their needs for tomorrow.
A Korn Hynes branding campaign is the rewarding result of our sound research and strategy, our deep knowledge and our rigorous marketing methodology. We use a disciplined process to morph our brain power into exciting-while-strategically-solid creative campaigns building and strengthening our clients' customer relationships, and propelling them into a continued successful future. And while were deadly serious about planning our clients future success, we have fun doing it! (P.S. So do our clients.)

Advertising

So, here we are at the heart and soul of Korn Hynes, where Strategy and Creative get married and live happily ever after in compelling, results-oriented TV, radio, print, direct and New Media.
We bow happily as we win award after award for our advertising, but that's not why we create it. It's because we cant help ourselves. (Hint: we live for this.)

Media Planning/Buying

Local media. Regional media. National media. International media. Interactive media. Guerrilla media. We've got em' all covered. So do our clients, thanks to our Media Team's exhaustive research, intensive strategic planning, expert execution and relentless follow-up.
The optimum media buy helps our clients connect with their consumers influencing both awareness levels and buying behavior. Isn't that what its all about?

Public Relations

Public relations is the cherry on the sundae of marketing communications. PR adds dimension and weight to our clients' integrated marketing communications plans. Our well strategized, well planned, well crafted, well executed well, you get the idea our public relations campaigns complement and bolster the paid elements of our clients' communications plans.
PR addresses and influences a client's relevant constituents customers, shareholders, regulators, press, community members and other specialized publics. We use objectives, credible media sources, special events, podium presence, research/white papers and other proven techniques. Hire Korn Hynes today and see yourselves in print or on TV tomorrow.

Real Estate Division

From the most prestigious office towers in Boston (International Place) to the most exciting residential developments in the Northeast Corridor (Sterling Properties) Korn Hynes has made something of a specialty of the high-end commercial and residential real estate markets.
We've staffed up with real estate expert Michael Levine at the head our Real Estate Division, and boy, is it sizzling around here. If you're a building, you're probably not reading this but if you own, plan to own, manage or plan to manage a building in New Jersey, New York, Pennsylvania or Massachusetts, you'd better call Mike Levine. And start building something big.

Web Design

Today's consumers live in an immediate and interactive universe. As a result, they expect a high degree of interactivity as well as immediate responsiveness in their commercial interactions. At Korn Hynes, we harness the power of metrics to help you create the interactivity and immediate responsiveness that your brand's customers demand. We have a profound understanding (if we do say so ourselves) of customer-centricity and of how to create consumer action.
Our Web and Direct teams devour all the research, digest all the best practices and continually evolve to stronger, better, faster methodologies. All so that we can put our clients at the foreground of the interactive world, and on the cutting edge of what their consumers want.
Now, here's a little secret well share with you: creative-driven agencies like Korn Hynes salivate over web design assignments. Why? Because there is no more creative project on this or any other planet than designing a Web site. Part print ad, part billboard, part TV, part audio, part deep narrative, part slide show, part white paper a Web site is a dimensional, creative hybrid worthy of the highest concepts, the most forward designs, the most persuasive copy.
Guided and informed by deep research, best practices and key metrics, we design high-powered, exciting, robust Web sites that inspire customer action and deliver profitable results.
We love designing amazing Web sites. We'll love designing yours.

Direct

At Korn Hynes, we treat integrated marketing as both king and pope. Which means that you'll find the tenets of direct in everything we do. Using data collection and analysis, we produce spot-on creative that reflects our total embrace of the customer-centric mindset. We build campaigns from our acquisition and understanding of highly detailed information about our clients, their customers, their competition and the on- and off-line environments in which they all live. We utilize direct methodology in on- and off-line campaigns, new media, Web builds and online advertising.
At Korn Hynes we measure and fine tune to unrealistic perfection the results of our campaigns. Because effectiveness is at the core of everything we do.
So, do we sound obsessed?

Contact Korn Hynes

For more information contact Andrea Korn-Hauschild, andykh@kornhynes.com, or John Hynes, johnh@kornhynes.com.
Korn Hynes Communications