The packaging of chocolates plays a key role in boosting sales and appreciating the taste of the product. Indeed, as consumers, in front of a stall of a hundred different products, we are attracted in the first place by the packaging since they are the first decisive image that we see. This simple observation for chocolates is also valid for all the packaged products of a store and especially for food packaging. These tell consumers the values and positioning of a brand (taste, tradition, innovation, price ...) and pushes you to enjoy the product before having tasted it.