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Shop owners and businessman are always on the look-out to expand the business. Since the tech revolution, it has becomes easier to showcase the products to the world through an eCommerce portal! Statista, reported a vast improvement in eCommerce sales in 2017 and expect the numbers to improve fast till 2020.
We take a look at 5 ways how mobile app can boost the business revenue!
Rise of Mobile Commerce (m-commerce)
When we talk about U.S. itself, almost 62% of the 125 million smartphone users make a purchase online at least once in six months! These numbers will only increase around the world as we reach 2020. Trends have shown that if a business has an online website, the likelihood of a potential customer accessing it from a mobile phone is more than ever before! Mobile commerce will continue to play an important part for business owners who are looking to accelerate the business growth and sales.
Starbucks - One of the best examples of targeted marketing, uses the mobile app to provide convenient option of buying, paying as well as suggesting new drinks to the users! Let’s take an example of Philadelphia location, getting a mobile app development company in Philadelphia to build it will help in Geo-targeting potential customers within the city!
Digital Marketing has the power to reach out to many potential customers who are looking to buy the products or services you are selling. Going digital thus helps in better Return on Investment and better way to invest in paid marketing strategies.
No Geographical Limitation
A traditional brick and mortar shop was effective in an age where ordering and shipping to far places was a logistical issue. If one had to buy something available only in a neighboring state or city, one had to physically go to the shop to buy it. But, digital transformation bought the technological know-how to take the business ‘online’. With an eCommerce website or a mobile app there are no geographical restrictions. A customer thousands of miles away can buy the product you are selling on the eCommerce website!
Showcase Products to Wider Audience
Digital revolution has made the biggest impact on worldwide exposure. With a brick and mortar shop, one can only really showcase the products as a display outside or a local advertisement with limited audience. Having an eCommerce portal enables the business owner to list the product online with proper information, pictures and price. Not only does this help in boosting sales, it also contributes towards brand building with a wider audience.
Customers today prefer to do things fast and with much less hassle. With an online portal at hand, anyone can have the easy option of paying online through cards or mobile wallets. With plenty of options available, it makes the customers feel that they had a smooth experience of buying. With an integrated payment gateway, business owners can also see a huge boost in sales and great ROI!
2 minutes take: Having a eCommerce website or mobile can not only open a new revenue stream leading to boost in sales, it can also be used as an effective branding tool and thus is the future of selling products and services online!
If you are looking to build a mobile app or an eCommerce portal, please contact us and we’d be happy to give a free consultation, estimated cost of building and expected ROI!
Anish Desai - CEO of Symphony Solution Inc. (an App Development Company) has constantly used technology to create cloud-based products that have impacted globally.