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Which is the Best Marketing Automation Tool?
Just email behavior, drip sequences, and CRM alerts are provided by several networks. Others can assist with lead rotation in sales, lead scoring, messages (SMS), etc. All the necessary features which you require for your project must be taken into consideration.
A platform with greater capabilities may be required for enterprises, B2C, and B2B businesses. Here are a few main areas to remember when you compare tech products for marketing automation to select the best one for you:
● Ease of Use
● Analytics and Reporting
● Pricing and Scalability
Key Features of Marketing Automation Tool:
Marketing Automation began with just email. Today, for effective marketing campaigns, other digital platforms such as mobile applications, social media marketing, websites, etc. are all important.
Nowadays a majority of companies are using a form of marketing automation—in fact, surveys cite that about 50% of companies are actually using technology, and that figure is still increasing.
● Reporting & Analytics
● Email marketing
● Lead management
● Lead scoring
● Landing page creation and customization
Features may vary based on the vendors & prices.
Without further ado, Let’s check out the top 10 marketing automation tools.
Top 10 Marketing Automation Tools:
A more robust platform than Omnisend is difficult to find for marketing automation. The omnichannel functionality is what separates omnisend marketing tools from other automation tools. omnisend allows connecting various platforms to the same workflow: email marketing, Facebook Messenger, SMS, and more. This ensures that the clients will construct an interactive omnichannel experience, which instantly delivers them the message through the medium they have selected.
Cost: Includes Free Basic Plan, Paid Plan: $16/month-based features
Adobe Marketo claims to have marketing automation covering every platform and any contribution. The activities/features list on Marketo has only increased since being purchased by Adobe. From online ads to social media to account-based promotions, their full-featured platform can manage anything, making it a very good choice for broader marketing operations. Marketo Consulting
Cost: Not Disclosed
Through working alongside virtually every other product in the marketing belt, Eloqua is a part of the suite of tools of Oracle that separates it apart. Eloqua contains over 700 integrations, which ensures it will make the marketing process more customized and streamlined at every stage. It is also among a few marketing automations tools with an explicit focus on servicing corporations and B2B marketers.
Cost: Not Disclosed
Learn More: Adobe Audience Manager
For a few factors, HubSpot's Marketing automation tool is radically different from other channels for marketing automation. For one thing, their emphasis on inbound marketing is unmatched (including content and search marketing). They also have the additional value of the Sales and Support Centre’s, which ensures that even across divisions, your staff can work together easier.
Cost: Starts from $50-$3200/per month based on features
A marketing automation tool that is fulfilling the needs of Business-to-business marketers, with support for topics like reporting, analytics & account-based marketing services, is Pardot. The Salesforce collaboration makes Pardot part of a comprehensive suite of tools that work together to enable sales and marketing teams to work together to be more effective.
Cost: Ranges $1250-$4000 per month