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Your company can become more productive and successful if it can rapidly enable its service, marketing, and sales teams to engage effectively and easily with its customers. Using a reliable CRM (customer relationship management) software will make this possible. CRM pertains to practices, technologies, and strategies a company can use to analyze and manage customer interactions and their data throughout the client lifecycle while ensuring enhanced business relationships, customer retention, and growth in sales. When choosing a CRM solution, you can go for either a cloud-based CRM or an on-premise CRM. Here are the things you must know about them before you choose the best one for your company.
The latest, most innovative, and future-proof CRM solution is cloud-based. Seasoned CRM providers offer cloud solutions such as SAP Hybris Cloud for Customer, SAP Hybris Cloud for Sales, and SAP Hybris Cloud for Service. Cloud CRM runs on a cloud and is provided by a third-party provider, who will be responsible for its installation, testing, management, and maintenance.
One of the most important qualities of cloud CRM is mobility and remote access. The CRM is hosted remotely, so it can easily be accessed online as long as you are logged into it. For this reason, cloud CRM is recommended for a business that needs to handle clients and allow its employees to work remotely or while on the go. It is relatively inexpensive compared to on-premise CRM, making it ideal for small and medium-sized businesses that may not have enough resources for an on-premise solution.
The traditional approach to CRM is hosting it within the company, and that is what on-premise CRM can provide. It is loaded into your company's system and will be managed by your own IT team. With this solution, you have complete control over your data. While this is often costly, there are reputable on-premise CRM providers that can help your company adopt this system cost effectively. Custom CRM development can let you maximize your investments with the assurance that it can meet unique business goals. Some solutions may help improve an existing on-premise CRM solution too, often with a SAP upgrade, which will be backed by ample maintenance and support from the same provider.
Which of the two is best for your company?
There are certain factors that you need to consider when choosing the right CRM solution for your company. That way, you can have a better understanding of how cloud CRM or on-premise CRM can affect your business. Be sure to consider your security requirements of the data and when accessing that data, the amount of customization that you require, and the cost-per-head. Moreover, consider if your company has ample IT support for an on-premise CRM and if it has an existing CRM that needs to be upgraded.
About the Author:
Knack Systems is a Premium Partner of SAP with a focus around Customer Management, which includes Cloud Solutions, Hybrid Solutions, E-commerce and Analytics. Knack Systems provides end-to-end services in SAP transformation programs, including solution roadmaps, implementations, integration services, rollouts, support, upgrades, testing, and package evaluations.